Creating Customer-unique Value Through Mass Customization
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Book, 2000
Current format, Book, 2000, , Available .
Book, 2000
Current format, Book, 2000, , Available . Offered in 0 more formats
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
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