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McDonald's GOLDEN ARCHES is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. Business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into the multibillion-dollar corporation that has influenced the very culture of America - and the world.The trendsetting advertising campaigns and revolutionary marketing focus that have translated into huge profits.The ambitious and astoundingly successful expansion into untapped foreign markets including Russia, China, Eastern Europe and the Far East.The emphasis on environmentally sound paper packaging and new health-conscious products that reflect changing lifestyles.and much more..