How to Prepare A Results-driven Marketing Plan

How to Prepare A Results-driven Marketing Plan

Book - 1987
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Discusses the nature of marketing, explains how to develop an effective marketing plan, and looks at problems, financial aspects, strategy, and implementation.
Publisher: New York, NY : AMACOM, c1987.
ISBN: 9780814476901
Characteristics: ix, 324 p. : ill. ; 28 cm.
Alternative Title: Results-driven marketing plan.


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