Better Brochures, Catalogs, and Mailing PiecesBook - 1981
Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitable
Publisher: New York : St. Martin's Press, c1981.
Edition: 1st ed.
Characteristics: 128 p. : ill. ; 22 cm.