6,4-5 "... I'd watch too many start-ups struggle with growth and scale and getting the right things done. So I'd come to a philosophy, my mantra:
"Ideas are easy. Execution is everything."
This is a book about OKRs or Objectives and Key results. As I'm not in the Corporate World, in the beginning I found this book too technical and I thought that perhaps it was not meant for me. however, once Doerr started telling the story of 'MyFitnessPal,' the 'Gates Foundation,,' and 'Zume Pizza,' I began to get engrossed in it. This book does give something for everybody - you don't have to be a large corporation to benefit from it.
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