The Art of Making and Marketing Work That LastsBook - 2017
"How can we create and market creative works that achieve longevity? Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time."-- Provided by publisher.
Publisher: New York, New York : Portfolio/Penguin, 
Characteristics: 248 pages ; 22 cm
Alternative Title: Art of making and marketing work that lasts