A Crowdfunder's Strategy Guide
Build A Better Business by Building CommunityPaperback - 2015
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important onuts and boltso elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the ocrowdo than the ofunding.o He shows that if you treat your backers as people, not pocketbooks-communicate regularly and transparently with them, ask their opinions, attend to their needs-they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
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Funding your small business is perhaps the most important aspect of owning and running a business. While some have access to capital through their own personal wealth, family and friends or access to credit, others sometimes need to think outside the box. One increasingly popular and non-traditional way to raise funds is through crowdfunding. If you’ve never heard of this term before, it’s a… (more)