School Communication That Works

School Communication That Works

A Patron-focused Approach to Delivering your Message

Paperback - 2013
Rate this:
The foundation of successful school district/community relationships is communication that focuses on what most interests average residents - no matter what you, as a school district leader, believe they should be interested in. Communicate in their language, at their level of interest, and at their pace, and you and your patrons will soon be headed in the same direction more often than not. Based on more than 20 years of research data, and filled with real-life examples and specific recommendations, School Communication that Works explains what your patrons really care about (and wish you'd talk more about), what they are only somewhat interested in, and what makes them tune you out. Highlights of the book: -An easy-to-follow organizing principle (The Patron Information Pyramid(TM)) that sorts school communication topics into three categories - Essential, Important, and As-Needed. -Case studies that show the findings in action, drawn from more than 20 years of research with school districts of all shapes, sizes and levels of wealth. -Information targeted to special communications situations, such as Hot Topics and Crisis Communications, all focused on how patrons would like their school districts to communicate -A summary of Key Points at the end of each chapter, providing an "at a glance" review of the information shared.
Publisher: Lanham : Rowman & Littlefield Education, A division of Rowman & Littlefield Publishers, Inc., Inc. [2013]
ISBN: 9781475805833
1475805837
9781475805826
1475805829
9781475805840
Characteristics: xii, 126 pages ; 24 cm

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings

  Loading...

Find it at CPL

  Loading...
[]
[]
To Top