Managing the China Challenge

Managing the China Challenge

How to Achieve Corporate Success in the People's Republic

Paperback - 2013?
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"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"-- Provided by the publisher.
Publisher: Washington, D.C. : Brookings Institution Press, [2013?]
Copyright Date: ©2011
ISBN: 9780815724483
0815724489
Characteristics: xviii, 149 pages : illustrations ; 23 cm
Additional Contributors: Barton, Dominic
Brookings Institution

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