Managing the China Challenge
How to Achieve Corporate Success in the People's RepublicPaperback - 2013?
"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"-- Provided by the publisher.
Publisher: Washington, D.C. : Brookings Institution Press, [2013?]
Copyright Date: ©2011
Characteristics: xviii, 149 pages : illustrations ; 23 cm
Alternative Title: How to achieve corporate success in the People's Republic