Digital Darwinism

Digital Darwinism

Branding and Business Models in Jeopardy

Paperback - 2015
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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
Publisher: Heidelberg : Copernicus Books, a brand of Springer, [2015]
ISBN: 9783642544002
3642544002
9783642544019
3642544010
Characteristics: xiv, 257 pages : illustrations ; 24 cm
Additional Contributors: Land, Karl-Heinz - Author

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