Crowdsourcing for Dummies

Crowdsourcing for Dummies

Paperback - 2013
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Give your business the edge with crowd-power!

Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.

Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.

Publisher: Chichester, West Sussex : John Wiley & Sons, Ltd., 2013.
ISBN: 9781119940401
1119940400
Characteristics: xiv, 364 pages : illustrations ; 24 cm.
Alternative Title: Crowd sourcing for dummies

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