The Marketing Plan
How to Prepare and Implement ItPaperback - 2011
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
Publisher: New York : AMACOM, 2011.
Edition: 4th ed.
Characteristics: xi, 292 p. : ill. ; 23 cm.