Web Copy That Sells

Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

Paperback - 2013
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Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, "Twitterized" attention spans, and new forms of video content, marketers' online sales techniques need an upgrade. You'll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible "cyber bites" for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.
Publisher: New York : AMACOM, American Management Association, [2013]
Edition: Third edition.
ISBN: 9780814432518
0814432514
Characteristics: xxxiv, 284 pages : illustrations ; 24 cm.

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ummmmm Sep 10, 2015

This book is brilliant, insightful, and empowering. While some may complain that a few examples may sound shady, that doesn't take away from the fundamental principles taught in the book. I have read dozens of books on web copywriting, and this is by far the most illuminating one. My grasp of copywriting has expanded tremendously. It is entertainingly written, every page has powerful, practical advice that will strengthen your copywriting skills, and it has the most brilliant techniques I've ever seen. It is amazing how a killer copywriter could break down her methods so thoroughly and explain it so simply. If you're a copywriter or want to write the copy on your website- read this!

j
jwadhams
Apr 19, 2013

Ugh, the subtitle of this book should be "for your incredibly shady business."

I'm returning the book after getting to approximately page 12, because *every single* example is "Melt away cancer from your body" and "the world's richest source of cash."

Frankly, I don't want to learn to market my honest business with from people who prey on the weak and stupid.

For a better book that assumes you run an honest business and want people to "know, like, and trust you", try Duct Tape Marketing.

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