El punto clave

El punto clave

[como los pequeños cambios pueden provocar grandes efectos]

Paperback - 2011 | Spanish
Rate this:
En esta obra revolucionaria, que sigue ocupando los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: la clave del éxito. Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias -los creadores naturales del boca a oreja- y examina la moda, los programas infantiles de televisión, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas. ENGLISH DESCRIPTION In this widely acclaimed bestseller, Malcolm Gladwell analyzes that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire: the keys to success. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This revolutionary work explores and brilliantly illuminates the "tipping point" phenomenon, introducing the people responsible for creating fads--the never surpassed word-of-mouth. Gladwell studies fashion, kids TV shows, the behavior of smokers, and even direct marketing, in a work that is already changing the way people throughout the world think about selling products and disseminating ideas.
Publisher: Doral, FL : Santillana USA ; [s.l.] : Punto de Lectura , 2011, c1997.
Edition: 1. ed.
ISBN: 9781616057220
161605722X
Characteristics: 331 p. ; 19 cm.
Additional Contributors: Belaustegui, Inés
Alternative Title: Tipping point

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings

  Loading...

Find it at CPL

  Loading...
[]
[]
To Top