Monster Loyalty

Monster Loyalty

How Lady Gaga Turns Followers Into Fanatics

Book - 2013
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"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"
Publisher: New York : Portfolio/Penguin, c2013.
ISBN: 9781591846505
Characteristics: vii, 214 p. : ill. ; 22 cm.


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#TBT: Lady Gaga Is Born

For this Throwback Thursday, I'd like to look at the stratospheric rise of Stefani Germanotta, better known as Lady Gaga, who turns 30 on Monday, March 28. In less than a decade since her first album, The Fame, Lady Gaga has made an indelible mark on pop music, even drawing comparisons to Madonna. There has been much written about Lady Gaga, a chameleon artist and fashion icon. If you are i… (more)

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