Small Business Smarts

Small Business Smarts

Building Buzz With Social Media

Book - 2011
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This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.

* Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now

* An evaluation tool and example spreadsheets for conducting a social media audit

* Call-outs that show how different types of businesses can implement various marketing ideas

* Action-item tips that can be used in online messaging today

Publisher: Santa Barbara, Calif. : Praeger, c2011.
ISBN: 9780313394102
Characteristics: xiv, 184 p. ; 25 cm.
Additional Contributors: Lentz, Sterling
Sheehan, Kim


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