Brand AestheticsBook - 2012
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012.
Characteristics: 230 p. : ill. ; 23 cm.