Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the WorldPaperback - 2012
In the tradition of Malcolm Gladwell, and for the same people who read Seth Godin and bought The Black Swan and How We Decide , this book breaks down the myth of brands and puts the power back in consumers' hands.
The foundation of Consumer Republic's message is this single, inarguable truth: Brands make corporations accountable. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. Through this book Bruce Philp will inspire you to buy less, maybe, but demand better; to make better choices; and then to speak up when you're happy and when you're not. Pin every one of these acts to a brand and corporations will be forced to cooperate in making our way of life sustainable. Ultimately, if we take control of brands, we can save the world.