The Art of the Pitch

The Art of the Pitch

Persuasion and Presentation Skills That Win Business

Book - 2012
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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Publisher: New York : Palgrave Macmillan, 2012.
Edition: 1st ed.
ISBN: 9780230120518
0230120512
Characteristics: x, 240 p. : ill. ; 25 cm.

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