How to Win An Election

How to Win An Election

An Ancient Guide for Modern Politicians

Book - 2012
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How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything to everybody and reminding voters about the sexual scandals of your opponents to being a chameleon, putting on a good show for the masses, and constantly surrounding yourself with rabid supporters. Presented here in a lively and colorful new translation, with the Latin text on facing pages, this unashamedly pragmatic primer on the humble art of personal politicking is dead-on (Cicero won)--and as relevant today as when it was written.

A little-known classic in the spirit of Machiavelli's Prince, How to Win an Election is required reading for politicians and everyone who enjoys watching them try to manipulate their way into office.

Publisher: Princeton, N.J. : Princeton University Press, c2012.
ISBN: 9780691154084
Characteristics: xxv, 99 p. ; 18 cm.
Additional Contributors: Freeman, Philip 1961-


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Nov 24, 2017

I read this to see how far afield American politics has wandered from the original democracy. This could have been written in 2016.

Sep 17, 2016

Interesting how politics two millennia ago hasn't changed all that much. Book is the basics of a letter written to Cicero by his brother advising him how to campaign for his upcoming election as a Roman counselor. Translated from the Latin. Something every voter and politician should read.


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