The Business of Fashion

The Business of Fashion

Designing, Manufacturing, and Marketing

Paperback - 2011
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Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
Publisher: New York : Fairchild ; London : Bloomsbury [distributor], c2011.
Edition: 4th ed.
ISBN: 9781609011109
Characteristics: xxiii, 616 p. : ill. (some col.) ; 24 cm.
Additional Contributors: Mullet, Kathy K. 1958-
Bryant, Nancy O.


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