The Business of Fashion
Designing, Manufacturing, and MarketingPaperback - 2011
Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
Publisher: New York : Fairchild ; London : Bloomsbury [distributor], c2011.
Edition: 4th ed.
Characteristics: xxiii, 616 p. : ill. (some col.) ; 24 cm.