India Inside

India Inside

The Emerging Innovation Challenge to the West

Book - 2012
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Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside , the authors draw on their research to show how India is already turning this assumption on its head--often in ways invisible to consumers in the developed world.

Through their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India--from B2B products and R&D outsourcing to process and management innovation. The book also illuminates Indian companies' growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors' analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over.

India Inside provides a wake-up call for executives and policy makers in the developed world and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.
Publisher: Boston, Mass. : Harvard Business Review Press, c2012.
ISBN: 9781422158753
1422158756
Characteristics: xv, 177 p. : ill. ; 24 cm.
Additional Contributors: Puranam, Phanish

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