Business Network TransformationBusiness Network Transformation
With contributions by the biggest names in business networktransformation, this book offers cutting edge research and anin-depth exploration of critical topics such as customer value,supply networks, product leadership, global processes, operations,innovation, relationship management, and IT.
The book also provides practical guidance for successfullyengaging in BNT, and is filled with illustrative case studies fromsome of the world?s largest and most successful companies. Itcontains the vital information business leaders need to enabletheir companies to deliver faster innovation to customers at lowercost by sharing investments, assets, and ideas across theirbusiness networks. An essential resource for all business leaders, Business Network Transformation shows how to transform anybusiness network to achieve competitive advantage and increase thebottom line.
Contributors include Geoffrey Moore, Philip Lay, Marco Iansiti,Mohan Sawhney, Ranjay Gulati, David Kletter, Venkat Venkatraman,John Hagel III, John Seely Brown, Gautam Kasthurirangan, RandallRussell, Henry Chesbrough, Jeffrey Dyer, and Andrew McAfee.
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- San Francisco, CA : Jossey-Bass, c2009.
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