Unfolding the Napkin

Unfolding the Napkin

The Hands-on Method for Solving Complex Problems With Simple Pictures

Book - 2009
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An original workbook companion to the acclaimed business bestseller The Back of the Napkin

Dan Roam's The Back of the Napkin , a BusinessWeek bestseller, taught readers the power of brainstorming and communicating with pictures. It presented a new and exciting way to solve all kinds of problems-from the boardroom to the sales floor to the cubicle jungle.

The companion workbook, Unfolding the Napkin , helps readers put Roam's principles into practice with step-by-step guidelines. It's filled with detailed case studies, guided do-it-yourself exercises, and plenty of blank space for drawing. Roam structured the book as a complete four-day visual-thinking seminar, taking readers step-by-step from "I can't draw" to "Here is the picture I drew that I think will save the world."

The workbook teaches readers how to:
*Improve their three "built-in" visual problem solving tools.

*Apply the four-step visual thinking process (look-see-imagine-show) in any business situation.

*Instantly improve their visual imaginations.

*Learn how to recognize the type of problem to choose the best visual solution.

If The Back of the Napkin was a guide to fine dining, Unfolding the Napkin is the cookbook that will soon be heavily marked up and dogeared.
Publisher: New York : Portfolio, 2009.
ISBN: 9781591843191
Characteristics: p. cm.


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