Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

Book - 2010
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This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
Publisher: Boston : Prentice Hall, c2010.
Edition: 5th ed.
ISBN: 9780135045596
Characteristics: xxiii, 683 p. : ill. (chiefly col.) ; 29 cm.
Additional Contributors: Makens, James C.
Bowen, John T.


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