Strategic Management in the Hospitality Industry

Strategic Management in the Hospitality Industry

Book - 2008
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For courses in Strategic Management or Policy in Hospitality Programs.

Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008.
Edition: 3rd ed.
ISBN: 9780131196629
0131196626
Characteristics: xvii, 358 p. : ill. ; 24 cm.
Additional Contributors: West, Joseph J.
Tse, Eliza Ching-Yick

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