Accidental Branding

Accidental Branding

How Ordinary People Build Extraordinary Brands

Book - 2008
Rate this:
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.
Publisher: Hoboken, N.J. : John Wiley & Sons, Inc., c2008.
ISBN: 9780470165065
0470165065
Characteristics: xii, 212 p. ; 24 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...
No similar edition of this title was found at CPL.

Try searching for Accidental Branding to see if CPL owns related versions of the work.


Suggest for Purchase

  Loading...
[]
[]
To Top