The Game-changer

The Game-changer

How You Can Drive Revenue and Profit Growth With Innovation

Book - 2008
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How you can increase and sustain organic revenue and profit growth . . . whether you're running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

Through eye-opening stories A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers. Their inspiring lessons can help you learn how to:

* Make consumers and customers the boss, not the CEO or the management team
* Innovate to grow a mature business
* Develop higher growth, higher margin businesses
* Create new customers and new markets
* Revitalize a business model
* Reach outside your own business and tap into the abundant brainpower and creativity of the world
* Integrate innovation into the mainstream of your managerial decision making
* Manage risk
* Become a leader of innovation

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win--arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.
Publisher: New York : Crown Business, c2008.
Edition: 1st ed.
ISBN: 9780307381736
Characteristics: xii, 336 p. : ill. ; 25 cm.
Additional Contributors: Charan, Ram


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Feb 23, 2013

did not find it useful - the author is innovative and creative in ways we can only dream of. The stories in the book were of successful product launches
and the titles within the book tantalised but they were weak on specifics.The slipping back and forth between co-authors was not that smooth.The purpose of the authors seemed to be; to defend their thesis with proof after proof, that innovation within a business is important
Would have preferred more how to than a recounting of have done.


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