Mad Men: The Literary Hits
Annotation:In season two, episode three, Arthur Case recommends the F. Scott Fitzgerald story "A Diamond as Big as the Ritz." Later in the episode Betty's reading Babylon Revisited and Other Stories which contains the recommended story.
Annotation:In season five, episode seven, Don Draper is reading The Fixer by Malamud in bed. When Megan teases him that her father will still like him even though he reads James Bond, Don replies, "You know what? This is a good book. You should read it."
Annotation:In season two, episode one, Don asks an artsy type in a bar if it's good. The guy replies that he doesn't think Don will like it. Don's reading the poetry book at home later in the episode.
Annotation:In season two, episode 11, Don attends a convention in Los Angeles and meets Joy, a beautiful young bohemian type. Later in bed, Don notices she's reading The Sound and the Fury and asks if it's good. She replies that it is okay.